Regional Marketing Manager at Shake Shack in Washington, DC
Key Responsibilities Develop and execute a regional marketing plan for assigned markets as an extension of national initiatives Develop and execute market-wide promotions and programs to drive sales, traffic, and digital engagement Measure, evaluate and report on regional marketing initiatives Manage regional marketing budget Maintain a regional calendar including but not limited to:
events, activations, collaborations and promotions Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives Oversee Shake Shack's brand entry into new and mature markets during pre-opening, opening and beyond Build key relationships with local influencers, community partners and likeminded brands Develop and share best practices and turnkey programming for marketing peers Work with the national marketing team to support and execute on:
social media content, website content and local PR agency management as needed Work cross functionally with Operations, Supply Chain, Development and Finance teams Report to Sr. Manager of Brand Skills & Knowledge Bachelor's degree in marketing or equivalent education and experience Strong connections in the local markets with a deep understanding of the community and what makes the Northeast region unique Detail-oriented with an eye for the big picture Ability to prioritize short- and long-term goals Excited to develop creative programs and solutions for local restaurants Genuine interest in the performance of the business to drive results Ability to work well independently and remotely from team leader and peers Superb verbal, written and presentation skills Strong leadership skills Experience 3-5 years of marketing experience Experience managing a budget, tracking costs and processing invoices
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social Media, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
events, activations, collaborations and promotions Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives Oversee Shake Shack's brand entry into new and mature markets during pre-opening, opening and beyond Build key relationships with local influencers, community partners and likeminded brands Develop and share best practices and turnkey programming for marketing peers Work with the national marketing team to support and execute on:
social media content, website content and local PR agency management as needed Work cross functionally with Operations, Supply Chain, Development and Finance teams Report to Sr. Manager of Brand Skills & Knowledge Bachelor's degree in marketing or equivalent education and experience Strong connections in the local markets with a deep understanding of the community and what makes the Northeast region unique Detail-oriented with an eye for the big picture Ability to prioritize short- and long-term goals Excited to develop creative programs and solutions for local restaurants Genuine interest in the performance of the business to drive results Ability to work well independently and remotely from team leader and peers Superb verbal, written and presentation skills Strong leadership skills Experience 3-5 years of marketing experience Experience managing a budget, tracking costs and processing invoices
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social Media, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
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