Product Marketing Manager
The Product Marketing Manager role is critical in translating business objectives to actionable marketing plans through product positioning and messaging, go-to-market strategies for new programs and upgrades.
This person will execute marketing initiatives that resonate with the specific needs of the target audience that will grow awareness, leads, conversions and enrollments.
Working closely with Product Management, Public Relations, Research, Creative, and Channel Managers to develop marketing quarterly plans and creative content at the college, school, and program level that aligns with the overall Walden brand.
Regularly collaborate on a cross-functional teams to align on and propose strategies and plans
Educate both internal and external stakeholders on our products' features, benefits, positioning and differentiators.
Provide updates on progress and metrics to leadership.
Identify and drive creation of key required deliverables and hit related project milestones.
Understand competition, where they are advertising and how they position their product to effectively position Walden to win in a competitive marketplace.
Develop cross-channel marketing campaigns in collaboration with channel managers.
Manage marketing initiatives and marketing mix to achieve expected outcomes.
Ensure all communications meets product vision and all messaging of product is correct for audience segment.
Create personalized content that meets the needs of the customer for each stage along sales journey.
Compile and update product claims, key benefits, and differentiators.
Ensure website and other content for product accuracy and positioning in alignment to strategy and brand.
Ensure creative assets are in line with product vision and goals and comply with legal guidelines.
Track initiative performance and report results and learnings against original goals.
Create and deliver meaningful training and resources for enrollment teams.
Seek and work with students and graduates to bring their stories to life #LI-AS1 #LI-Remote
3
years of related product marketing experience
Experience with higher education a plus
Demonstrate ability to call out product benefits, differentiators, value to customer
Demonstrate ability to prioritize tasks and responsibilities across multiple projects
Ability to analyze data and draw conclusion and actionable next steps
Experience working with digital media (paid and organic), CRM, and events
Exposure to working in a multi-channel environment
Ability to adapt to change, fast timelines and tight deadlines.
Ability to lead/co-lead and communicate cross-functionally across operations, sales, product, and marketing.
Project management skills with the ability to manage their own work as well as contributions from creative, brand, and legal
Strong written and verbal communication and organizational skills
Must be a creative, collaborative player who is interested in being a part of energetic, fast-paced team
BS/BA degree in Marketing or related field and/or comparable industry related experience required
Demonstrated experience and familiarity using Microsoft Office Suite (Word, Excel, PowerPoint) We are proud to be an EEO employer M/F/D/V.
At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion.
We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business.
We also maintain a drug-free workplace.
As an organization dedicated to educating the healthcare leaders of tomorrow and empowering members to make inspiring contributions to our global community, we know that it is our responsibility to lead by example and continue minimizing the risks of spreading COVID-19.
Employment at Adtalem and/or its subsidiaries requires compliance with the organization's Mandatory COVID-19 Vaccination Policy, to the extent permitted by the laws of your country, province/state, and/or local area.
All employees in areas of the world that permit mandatory COVID-19 vaccination are required to be fully vaccinated within 60 days of their date of hire unless they receive an exemption from Adtalem's HR Coaching Resource Center because of issues such as access or an approved medical or religious accommodation.
Req Number:
2022-123004.
Estimated Salary: $20 to $28 per hour based on qualifications.
This person will execute marketing initiatives that resonate with the specific needs of the target audience that will grow awareness, leads, conversions and enrollments.
Working closely with Product Management, Public Relations, Research, Creative, and Channel Managers to develop marketing quarterly plans and creative content at the college, school, and program level that aligns with the overall Walden brand.
Regularly collaborate on a cross-functional teams to align on and propose strategies and plans
Educate both internal and external stakeholders on our products' features, benefits, positioning and differentiators.
Provide updates on progress and metrics to leadership.
Identify and drive creation of key required deliverables and hit related project milestones.
Understand competition, where they are advertising and how they position their product to effectively position Walden to win in a competitive marketplace.
Develop cross-channel marketing campaigns in collaboration with channel managers.
Manage marketing initiatives and marketing mix to achieve expected outcomes.
Ensure all communications meets product vision and all messaging of product is correct for audience segment.
Create personalized content that meets the needs of the customer for each stage along sales journey.
Compile and update product claims, key benefits, and differentiators.
Ensure website and other content for product accuracy and positioning in alignment to strategy and brand.
Ensure creative assets are in line with product vision and goals and comply with legal guidelines.
Track initiative performance and report results and learnings against original goals.
Create and deliver meaningful training and resources for enrollment teams.
Seek and work with students and graduates to bring their stories to life #LI-AS1 #LI-Remote
3
years of related product marketing experience
Experience with higher education a plus
Demonstrate ability to call out product benefits, differentiators, value to customer
Demonstrate ability to prioritize tasks and responsibilities across multiple projects
Ability to analyze data and draw conclusion and actionable next steps
Experience working with digital media (paid and organic), CRM, and events
Exposure to working in a multi-channel environment
Ability to adapt to change, fast timelines and tight deadlines.
Ability to lead/co-lead and communicate cross-functionally across operations, sales, product, and marketing.
Project management skills with the ability to manage their own work as well as contributions from creative, brand, and legal
Strong written and verbal communication and organizational skills
Must be a creative, collaborative player who is interested in being a part of energetic, fast-paced team
BS/BA degree in Marketing or related field and/or comparable industry related experience required
Demonstrated experience and familiarity using Microsoft Office Suite (Word, Excel, PowerPoint) We are proud to be an EEO employer M/F/D/V.
At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion.
We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business.
We also maintain a drug-free workplace.
As an organization dedicated to educating the healthcare leaders of tomorrow and empowering members to make inspiring contributions to our global community, we know that it is our responsibility to lead by example and continue minimizing the risks of spreading COVID-19.
Employment at Adtalem and/or its subsidiaries requires compliance with the organization's Mandatory COVID-19 Vaccination Policy, to the extent permitted by the laws of your country, province/state, and/or local area.
All employees in areas of the world that permit mandatory COVID-19 vaccination are required to be fully vaccinated within 60 days of their date of hire unless they receive an exemption from Adtalem's HR Coaching Resource Center because of issues such as access or an approved medical or religious accommodation.
Req Number:
2022-123004.
Estimated Salary: $20 to $28 per hour based on qualifications.
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