Marketing Director
Marketing DirectorJob type:
Full TimeLocation:
Hybrid.
Pacific Time Zone preferred.
Within driving distance of a major international airport.
Travel Requirement:
Ability to travel up to 20% of the timeReports to:
Chief Operating OfficerMain areas of focus:
Donor acquisition, engagement, digital marketing, and brand recognitionJob
Summary:
As the Marketing Director, you'll be responsible for spearheading our marketing strategy, overseeing cross-platform campaigns and digital performance channels, and growing our first-time and monthly donor acquisition.
Reporting to the COO, you'll own day-to-day strategy, budget, and performance across all marketing channels.
Working across teams, you'll develop infrastructure, develop and manage the marketing team, execute strategies, and analyze the data to grow our audience and funnel them into a first-class experience.
You will:
Develop and execute an innovative marketing strategy to grow our audience.
Define annual goals, strategies, tactics, success metrics, and roadmaps.
Develop a full-funnel marketing plan to identify new prospective audiences and/or communities, improve retention, and increase donations from the current audience base.
Develop, lead, and chart the future direction of the marketing team.
Oversee budgeting, forecasting, and reporting at the channel level for traffic, revenue, spending, customer acquisition cost, and other performance KPIs.
Develop and implement comprehensive marketing strategies to support defined goals.
Create and manage integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, content marketing, and traditional media.
Lead the development and execution of brand messaging and positioning to effectively communicate the organizations mission and values.
Work cross-functionally to fully comprehend donor journeys and optimize the experience for audience development and acquisition.
Effectively communicate insights to identify lead generation and up-sell opportunities to build and retain our member base.
Collaborate with cross-functional teams to create compelling marketing materials including brochures, videos, web content, and press releases.
Manage and optimize the organizations digital presence including the website, social media channels, and online advertising campaigns.
Cultivate and maintain relationships with media outlets, partners, and influencers to increase the organizations visibility and reach to grow Atlas Free's brand.
Work alongside the Development team to create and support fundraising efforts and donor acquisition and retention.
Perform other duties as assigned.
You are:
A strategic thinker.
You proactively help build scalable models that leverage Atlas Free's brand, assets, and relationships to meet growth goals.
A marketing expert.
You demonstrate a proven track record of successfully driving initiatives with measurable results that directly impact the bottom line.
You stay up-to-date with industry trends and possess deep knowledge and expertise in marketing strategies and techniques.
A creative communicator.
You pay attention to trends and moments in culture and know how to break through the noise with fresh, current, compelling content.
Agile and pragmatic.
You like getting things done, are disciplined about time management, and consider yourself a remover of obstacles.
Team-oriented and collaborative by nature.
You thrive in a creative, inventive, fast-paced start-up environment, with people who are passionate about their work and mission.
A team developer.
You enjoy mentoring and developing team members, and you are excited by working cross-functionally across the organization.
An excellent communicator.
You are an astute listener and you articulate your vision clearly.
You operate with poise, dignity, and reliability in both your personal and professional worlds.
Organized and detail-oriented.
You prioritize well and are able to manage important projects, schedules, and communications in an orderly fashion.
Aligned with, understand, and agree to live by Atlas Free's posture as a faith-based organization committed to Christian principles and practice.
Education and
Experience:
8
years of experience in a digital marketing role with a proven track record in driving user acquisition and revenue growth.
Experience with nonprofit fundraising principles and donor stewardship preferred.
5
years of experience in team management and operations.
Bachelors degree in marketing, communications, or a related field.
Masters degree preferred.
Track record of successfully managing cross-platform experiences, generating multi-million dollar revenue streams year-over-year.
Preferably in the nonprofit sector.
A strong goal-oriented and metrics-driven work approach.
Experience generating accurate forecasts and managing budgets.
Proficient in digital marketing techniques, including social media marketing, email marketing, SEO/SEM, content marketing, copywriting, and analytics tools.
CompensationAnticipated hiring range for this position is $80,000 to $110,000/year.
Final compensation will take into consideration the candidate's skills, education, experience, credentials, and geographic location.
Ranges are based on various factors including but not limited to industry benchmarks, labor market, internal equity, and organizational budget.
Atlas Free provides a robust core benefits package including health insurance, dental insurance, HSA, 403b with employer match, generous paid holidays, paid vacation and sick leave, along with creative, cutting-edge fringe benefits designed to delight and inspire our team.
About Atlas FreeAtlas Free is a nonprofit organization building a global movement to put sex trafficking and exploitation out of business.
Working in 26 countries with over 40 local partners, we unite funders, adventurers, and everyday people with the best local initiatives in the world to maximize impact and dismantle human trafficking.
We specialize in accelerating frontline solutions and creating resources and tools to address one of the current most pressing global issues.
Our faith informs our belief that all people are created with equal dignity and value--that there is always hope and that good is far more powerful than evil.
The heart of our work is centered around the millions of men, women, and children living in exploitation and vulnerability every day.
Mission Statement:
To accelerate and resource the fight against sex trafficking and exploitation.
Core Values:
TrustworthyIntegrityStrategicServant LeadershipJesus-centricFocused on the MissionStatement of Faith:
The work we do is informed and motivated by a deep faith in Jesus and a commitment to His teachings.
This is how we know what love is:
Jesus Christ laid down his life for us.
And we ought to lay down our lives for our brothers and sisters.
If anyone has material possessions and sees a brother or sister in need but has no pity on them, how can the love of God be in that person? Dear children, let us not love with words or speech but with actions and in truth.
1 John 3:
16-18We believe that all people are created in the image of God with inherent value.
They are worthy of love and our best efforts to affirm that value.
Our programs serve all people, from all backgrounds, without discrimination of any kind.
He has shown you, O mortal, what is good.
And what does the LORD require of you? To act justly and to love mercy and to walk humbly with your God.
Micah 6:
8We advocate for the vulnerable and exploited because we believe there is hope for a restored life and a better future.
The Spirit of the Lord is on me because he has anointed me to proclaim good news to the poor.
He has sent me to proclaim freedom for the prisoners and recovery of sight for the blind, to set the oppressed free - Jesus, Luke 4:
18Statement of Practice:
As followers of Jesus, our desire is to obey his teachings in all areas of our lives.
We understand that faith is deeply personal, and many of us may come from different Christian traditions, but we believe that we are part of One Body and united in our faith in Jesus.
While some of our views and practices may vary, we share a commitment to Christian orthodoxy and scripture and a belief that spiritual community is an essential element of how we practice our faith.
We share a commitment to Love the Lord our God with all our heart, with all our soul, and with all our mind, and to love our neighbors like ourselves (Matthew22:
23-40).
As a diverse team from many countries, cultures, and Christian traditions, we focus on the elements and practices of our faith and orthodoxy that unite us and not divide us.
Please upload a cover letter, a copy of your resume, a list of three references, and your personal statement of faith (description of your Christian faith and how it applies to your work, spiritual disciplines, and the community of faith/worship in which you currently engage).
Recommended Skills Advertising Agile Methodology Attention To Detail Business Management Coaching And Mentoring Communication Estimated Salary: $20 to $28 per hour based on qualifications.
Full TimeLocation:
Hybrid.
Pacific Time Zone preferred.
Within driving distance of a major international airport.
Travel Requirement:
Ability to travel up to 20% of the timeReports to:
Chief Operating OfficerMain areas of focus:
Donor acquisition, engagement, digital marketing, and brand recognitionJob
Summary:
As the Marketing Director, you'll be responsible for spearheading our marketing strategy, overseeing cross-platform campaigns and digital performance channels, and growing our first-time and monthly donor acquisition.
Reporting to the COO, you'll own day-to-day strategy, budget, and performance across all marketing channels.
Working across teams, you'll develop infrastructure, develop and manage the marketing team, execute strategies, and analyze the data to grow our audience and funnel them into a first-class experience.
You will:
Develop and execute an innovative marketing strategy to grow our audience.
Define annual goals, strategies, tactics, success metrics, and roadmaps.
Develop a full-funnel marketing plan to identify new prospective audiences and/or communities, improve retention, and increase donations from the current audience base.
Develop, lead, and chart the future direction of the marketing team.
Oversee budgeting, forecasting, and reporting at the channel level for traffic, revenue, spending, customer acquisition cost, and other performance KPIs.
Develop and implement comprehensive marketing strategies to support defined goals.
Create and manage integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, content marketing, and traditional media.
Lead the development and execution of brand messaging and positioning to effectively communicate the organizations mission and values.
Work cross-functionally to fully comprehend donor journeys and optimize the experience for audience development and acquisition.
Effectively communicate insights to identify lead generation and up-sell opportunities to build and retain our member base.
Collaborate with cross-functional teams to create compelling marketing materials including brochures, videos, web content, and press releases.
Manage and optimize the organizations digital presence including the website, social media channels, and online advertising campaigns.
Cultivate and maintain relationships with media outlets, partners, and influencers to increase the organizations visibility and reach to grow Atlas Free's brand.
Work alongside the Development team to create and support fundraising efforts and donor acquisition and retention.
Perform other duties as assigned.
You are:
A strategic thinker.
You proactively help build scalable models that leverage Atlas Free's brand, assets, and relationships to meet growth goals.
A marketing expert.
You demonstrate a proven track record of successfully driving initiatives with measurable results that directly impact the bottom line.
You stay up-to-date with industry trends and possess deep knowledge and expertise in marketing strategies and techniques.
A creative communicator.
You pay attention to trends and moments in culture and know how to break through the noise with fresh, current, compelling content.
Agile and pragmatic.
You like getting things done, are disciplined about time management, and consider yourself a remover of obstacles.
Team-oriented and collaborative by nature.
You thrive in a creative, inventive, fast-paced start-up environment, with people who are passionate about their work and mission.
A team developer.
You enjoy mentoring and developing team members, and you are excited by working cross-functionally across the organization.
An excellent communicator.
You are an astute listener and you articulate your vision clearly.
You operate with poise, dignity, and reliability in both your personal and professional worlds.
Organized and detail-oriented.
You prioritize well and are able to manage important projects, schedules, and communications in an orderly fashion.
Aligned with, understand, and agree to live by Atlas Free's posture as a faith-based organization committed to Christian principles and practice.
Education and
Experience:
8
years of experience in a digital marketing role with a proven track record in driving user acquisition and revenue growth.
Experience with nonprofit fundraising principles and donor stewardship preferred.
5
years of experience in team management and operations.
Bachelors degree in marketing, communications, or a related field.
Masters degree preferred.
Track record of successfully managing cross-platform experiences, generating multi-million dollar revenue streams year-over-year.
Preferably in the nonprofit sector.
A strong goal-oriented and metrics-driven work approach.
Experience generating accurate forecasts and managing budgets.
Proficient in digital marketing techniques, including social media marketing, email marketing, SEO/SEM, content marketing, copywriting, and analytics tools.
CompensationAnticipated hiring range for this position is $80,000 to $110,000/year.
Final compensation will take into consideration the candidate's skills, education, experience, credentials, and geographic location.
Ranges are based on various factors including but not limited to industry benchmarks, labor market, internal equity, and organizational budget.
Atlas Free provides a robust core benefits package including health insurance, dental insurance, HSA, 403b with employer match, generous paid holidays, paid vacation and sick leave, along with creative, cutting-edge fringe benefits designed to delight and inspire our team.
About Atlas FreeAtlas Free is a nonprofit organization building a global movement to put sex trafficking and exploitation out of business.
Working in 26 countries with over 40 local partners, we unite funders, adventurers, and everyday people with the best local initiatives in the world to maximize impact and dismantle human trafficking.
We specialize in accelerating frontline solutions and creating resources and tools to address one of the current most pressing global issues.
Our faith informs our belief that all people are created with equal dignity and value--that there is always hope and that good is far more powerful than evil.
The heart of our work is centered around the millions of men, women, and children living in exploitation and vulnerability every day.
Mission Statement:
To accelerate and resource the fight against sex trafficking and exploitation.
Core Values:
TrustworthyIntegrityStrategicServant LeadershipJesus-centricFocused on the MissionStatement of Faith:
The work we do is informed and motivated by a deep faith in Jesus and a commitment to His teachings.
This is how we know what love is:
Jesus Christ laid down his life for us.
And we ought to lay down our lives for our brothers and sisters.
If anyone has material possessions and sees a brother or sister in need but has no pity on them, how can the love of God be in that person? Dear children, let us not love with words or speech but with actions and in truth.
1 John 3:
16-18We believe that all people are created in the image of God with inherent value.
They are worthy of love and our best efforts to affirm that value.
Our programs serve all people, from all backgrounds, without discrimination of any kind.
He has shown you, O mortal, what is good.
And what does the LORD require of you? To act justly and to love mercy and to walk humbly with your God.
Micah 6:
8We advocate for the vulnerable and exploited because we believe there is hope for a restored life and a better future.
The Spirit of the Lord is on me because he has anointed me to proclaim good news to the poor.
He has sent me to proclaim freedom for the prisoners and recovery of sight for the blind, to set the oppressed free - Jesus, Luke 4:
18Statement of Practice:
As followers of Jesus, our desire is to obey his teachings in all areas of our lives.
We understand that faith is deeply personal, and many of us may come from different Christian traditions, but we believe that we are part of One Body and united in our faith in Jesus.
While some of our views and practices may vary, we share a commitment to Christian orthodoxy and scripture and a belief that spiritual community is an essential element of how we practice our faith.
We share a commitment to Love the Lord our God with all our heart, with all our soul, and with all our mind, and to love our neighbors like ourselves (Matthew22:
23-40).
As a diverse team from many countries, cultures, and Christian traditions, we focus on the elements and practices of our faith and orthodoxy that unite us and not divide us.
Please upload a cover letter, a copy of your resume, a list of three references, and your personal statement of faith (description of your Christian faith and how it applies to your work, spiritual disciplines, and the community of faith/worship in which you currently engage).
Recommended Skills Advertising Agile Methodology Attention To Detail Business Management Coaching And Mentoring Communication Estimated Salary: $20 to $28 per hour based on qualifications.
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