Email Marketing Specialist
Are you a detail-oriented and collaborative marketing wiz with experience in email marketing campaign design and passionate about international education? Do you pride yourself on taking initiative and being proactive with knowledge of marketing principles and ability to manipulate platforms? If you consider yourself someone who understands the science behind email communication and marketing, this could be the job for you! Company Overview:
Our client is an organization of people dedicated to building a global community and fostering a more peaceful world through advancing international higher education.
With approximately 10,000 members, our client is the world's largest professional development and advocacy organization committed to international learning and creating a more globally engaged, welcoming, and educated United States.
Position
Summary:
Reporting to the Director, Marketing Services and Production, the Email Marketing Specialist is responsible for scheduling and monitoring the impact of all email marketing activities and providing project management for digital marketing and creative efforts.
The Email Marketing Specialist is responsible for relationship management for email automation and partner vendors as assigned, as well as insuring the timely distribution and analysis of email marketing campaigns.
Major Functions and
Responsibilities:
Manage email marketing programs and campaigns with strategies and plans developed by the Marketing Department or other departments within the Association and to ensure that project deadlines are met (20%) Manage promotional activities with internal production, Technology Solutions/Support departments as well as external vendors as necessary.
Coordinate production reviews and approvals with internal clients, following established guidelines for the Association's style and brand.
Monitor vendor budgets and contractors to ensure expenditures remain within budget parameters.
Collect, review, prepare, and analyze statistical tracking reports on individual promotion efforts and report results against plan objectives.
Maintain current and historical comparative data, competitive analysis and provide management reports as assigned.
Manage the schedule and production of HTML e-mail campaigns using Informz for the design, transmission, and front-end tracking of campaign activity (20%) Perform copy-editing and copywriting on select communications and email campaigns utilizing marketing communications best practices (15%) Conduct list research, acquire lists, and extract appropriate lists from the Association's iMIS database (15%) Implement best-practice email marketing testing and test schema designs to elevate and optimize performance results (15%) Support annual conference and small event on-site marketing needs.
This may include assistance with video production working with the Association's staff and vendors (5%) Conduct training and provide consultation for staff regarding email marketing communications (5%) Perform other duties as assigned to support fulfillment of the Association's strategic objectives and goals (5%) Other Information Scope of Supervision:
This position does not have supervisory responsibilities.
Work Relationships:
As representatives of a membership organization with a broad and diverse range of activities related to education and training, the Association's staff possess more than simply specialized capabilities.
Each individual is expected to take the initiative to become knowledgeable about the organization as a whole.
Association members and other staff expect colleagues to be accessible and responsive, to convey a positive attitude, and to exhibit a high degree of professionalism.
Office Environment:
The workday is generally 9:
00 a.
m.
to 5:
00 p.
m.
The week after Memorial Day to Labor Day, it is 8:
30 a.
m.
to 5:
30 p.
m.
Monday through Thursday and 9:
00 a.
m.
to 12:
00 p.
m.
on Friday.
Requirements Email Marketing Specialist Required
Qualifications:
Bachelor's degree or equivalent in communications, marketing, or related field; or equivalent combination of education and experience Minimum two years of work experience in an office environment 3-5 years of related marketing experience preferred Knowledge of marketing principles Experience with Informz or other e-mail marketing platforms Proficiency with Microsoft Office suite products; ability to master various technology, web, and data management systems Strong communication skills, both oral and written, and excellent organizational skills and attention to detail Other Knowledge, Skills and Abilities Ability to work in a fast-paced team environment as well as independently with minimal direction Demonstrated ability to prioritize appropriately, manage, and complete multiple projects and assignments while meeting competing deadlines Ability to manipulate numbers in spreadsheets necessary for project and data analysis Commitment and enthusiasm for the Association's mission and international education Preferred
Qualifications:
Previous experience with this Association, international education, or other association membership organizations Previous exposure to email marketing campaign design and video production Experience working with designers, copywriters, printers, mail-house, or list brokers Familiarity with extracting database information Experience with iMIS highly desirable Understanding of HTML/CSS and XML Experience with e-marketing and publicity releases Benefits Total compensation for employment entails a competitive employee benefits package including:
Competitively priced medical and dental insurance plans with CareFirst and MetLife 403(b) retirement plan with eligibility for 5% employer contribution Generous paid vacation, sick, personal, and parental leave plans Thirteen paid holidays Fully paid group life and disability insurance coverage Health and dependent care flexible spending account plans Pre-tax parking and transportation plans Opportunities for professional development and partial tuition reimbursement Free onsite fitness center and secure bicycle parking Recommended Skills Attention To Detail Automation Business Relationship Management Css Communication Consulting Estimated Salary: $20 to $28 per hour based on qualifications.
Our client is an organization of people dedicated to building a global community and fostering a more peaceful world through advancing international higher education.
With approximately 10,000 members, our client is the world's largest professional development and advocacy organization committed to international learning and creating a more globally engaged, welcoming, and educated United States.
Position
Summary:
Reporting to the Director, Marketing Services and Production, the Email Marketing Specialist is responsible for scheduling and monitoring the impact of all email marketing activities and providing project management for digital marketing and creative efforts.
The Email Marketing Specialist is responsible for relationship management for email automation and partner vendors as assigned, as well as insuring the timely distribution and analysis of email marketing campaigns.
Major Functions and
Responsibilities:
Manage email marketing programs and campaigns with strategies and plans developed by the Marketing Department or other departments within the Association and to ensure that project deadlines are met (20%) Manage promotional activities with internal production, Technology Solutions/Support departments as well as external vendors as necessary.
Coordinate production reviews and approvals with internal clients, following established guidelines for the Association's style and brand.
Monitor vendor budgets and contractors to ensure expenditures remain within budget parameters.
Collect, review, prepare, and analyze statistical tracking reports on individual promotion efforts and report results against plan objectives.
Maintain current and historical comparative data, competitive analysis and provide management reports as assigned.
Manage the schedule and production of HTML e-mail campaigns using Informz for the design, transmission, and front-end tracking of campaign activity (20%) Perform copy-editing and copywriting on select communications and email campaigns utilizing marketing communications best practices (15%) Conduct list research, acquire lists, and extract appropriate lists from the Association's iMIS database (15%) Implement best-practice email marketing testing and test schema designs to elevate and optimize performance results (15%) Support annual conference and small event on-site marketing needs.
This may include assistance with video production working with the Association's staff and vendors (5%) Conduct training and provide consultation for staff regarding email marketing communications (5%) Perform other duties as assigned to support fulfillment of the Association's strategic objectives and goals (5%) Other Information Scope of Supervision:
This position does not have supervisory responsibilities.
Work Relationships:
As representatives of a membership organization with a broad and diverse range of activities related to education and training, the Association's staff possess more than simply specialized capabilities.
Each individual is expected to take the initiative to become knowledgeable about the organization as a whole.
Association members and other staff expect colleagues to be accessible and responsive, to convey a positive attitude, and to exhibit a high degree of professionalism.
Office Environment:
The workday is generally 9:
00 a.
m.
to 5:
00 p.
m.
The week after Memorial Day to Labor Day, it is 8:
30 a.
m.
to 5:
30 p.
m.
Monday through Thursday and 9:
00 a.
m.
to 12:
00 p.
m.
on Friday.
Requirements Email Marketing Specialist Required
Qualifications:
Bachelor's degree or equivalent in communications, marketing, or related field; or equivalent combination of education and experience Minimum two years of work experience in an office environment 3-5 years of related marketing experience preferred Knowledge of marketing principles Experience with Informz or other e-mail marketing platforms Proficiency with Microsoft Office suite products; ability to master various technology, web, and data management systems Strong communication skills, both oral and written, and excellent organizational skills and attention to detail Other Knowledge, Skills and Abilities Ability to work in a fast-paced team environment as well as independently with minimal direction Demonstrated ability to prioritize appropriately, manage, and complete multiple projects and assignments while meeting competing deadlines Ability to manipulate numbers in spreadsheets necessary for project and data analysis Commitment and enthusiasm for the Association's mission and international education Preferred
Qualifications:
Previous experience with this Association, international education, or other association membership organizations Previous exposure to email marketing campaign design and video production Experience working with designers, copywriters, printers, mail-house, or list brokers Familiarity with extracting database information Experience with iMIS highly desirable Understanding of HTML/CSS and XML Experience with e-marketing and publicity releases Benefits Total compensation for employment entails a competitive employee benefits package including:
Competitively priced medical and dental insurance plans with CareFirst and MetLife 403(b) retirement plan with eligibility for 5% employer contribution Generous paid vacation, sick, personal, and parental leave plans Thirteen paid holidays Fully paid group life and disability insurance coverage Health and dependent care flexible spending account plans Pre-tax parking and transportation plans Opportunities for professional development and partial tuition reimbursement Free onsite fitness center and secure bicycle parking Recommended Skills Attention To Detail Automation Business Relationship Management Css Communication Consulting Estimated Salary: $20 to $28 per hour based on qualifications.
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