Director, Digital Marketing
In 2015, Kaplan was voted one of the Top 100 Best Places to work by Fortune magazine. One of the many reasons people love to work at Kaplan is our people, and our unyielding determination to make a difference in people's lives. We're passionate about what we do and the students we do it for. Kaplan educates more than one million students worldwide each year and is recognized as a global leader in education. But it's our culture of collaboration, innovation, and creativity that truly makes Kaplan a great place to work and positions us to continue to deliver a best-in-class educational experience. If you're looking to join the team of an industry leader, in a fast-paced, innovative environment, learn more about the exciting career opportunities available at Kaplan today.
Job Title
Director, Digital Marketing
Job Description
Kaplan Higher and Professional Education is one of nation's leading and most innovative for profit institutions, well known by our flag ship university, Kaplan University. With a rich history of innovation and focus on positive student outcomes, Kaplan University continues to be a leader in the industry, rapidly expanding our strategic Integrative Marketing capabilities. To help achieve this strategic expansion, we are in a search for a Director, Digital Marketing.
Role Description
The Director, Digital Marketing for Kaplan Higher and Professional Education is a highly visible role within the marketing organization, reporting into the Vice President, Integrated Marketing. As a key leader in the Integrated Marketing function, this role requires close cross-collaboration across multiple business units, as well as cross functionally in the areas of Marketing, Admissions, Analytics, Operations and Finance. This role has overall responsibility for leading the strategy and execution of large-scale, segmented student prospecting and acquisition programs.
The Right Candidate
The right candidate is a proven data driven, hands on marketing leader, with the strategic acumen to strategically develop and tactically execute a wide range of Digital Marketing programs with excellence.
He/she will partner with the existing Integrated Marketing team and provide thought leadership to an evolving customer centric, Integrated Marketing approach across customer segments and marketing channels. A strong collaborator, he/she will be experienced in managing a portfolio of external agencies and partners in a thoughtful manner leveraging internal and external expertise while optimizing performance. In depth experience across the full range of digital marketing channels is essential, with particularly a strong background in paid media channels such as SEM, Display, Social and other forms of Programmatic media including Mobile. A demonstrable strong background in data driven performance optimization through testing is essential.
Primary
Responsibilities:
Leads the development of the Digital Marketing strategy and program execution across Kaplan Higher Education Group
Manages portfolio of agency partners in planning, execution and reporting on performance of digital marketing programs
Manages and develops a growing Digital Marketing team built around analytical rigor and excellence in execution
Partners with the Marketing Analytics team to drive a prioritized Test and Learn roadmap aimed at optimizing ROAS
Collaborates and works with Admissions and Operations to improve student acquisition and retention process from prospecting to acquisition
Works closely with Channel Marketing teams to ensure the Digital strategy and program execution is consistent with our evolving Integrated Marketing approach
Desired Education & Experience
8
years marketing digital marketing experience, 5
years leading digital marketing teams.
Hands on experience developing and executing digital marketing programs from the ground up
Experience managing both in house and agency teams to collaboratively drive performance strongly preferred
A high degree of analytical thinking, leveraging both quantitative and qualitative data to identify, prioritize and pursue opportunities comes naturally
In depth experience in SEM, Display, Contextual, Social and Programmatic marketing required. Experienced managing and scaling media budgets > $ 25M annually.
AdTech experience in SEM bid management, Retargeting, Attribution software highly desired.
Expert channel management and partner management skills
Strong analytical, mathematical skills, and forecasting/budgeting background
Ability to 'cut through the clutter' ability to identify which data is relevant to drive decision making, and use that data to succinctly make a persuasive argument
Comfortable working in a high performance environment, with ability to embrace and thrive in change
Ability to influence others and lead cross functional teams
Strong written communication and presentation skills
Experience in managing multiple, competing priorities, duties, and projects
Strong decision-making, organizational, planning, and problem-solving skills
BA in Business/Marketing/Finance or related degree required, MBA preferred
Location
Fort Lauderdale, FL, USA
Additional Locations
Employee Type
Employee
Working Hours Per Week
40
Job Functional Area
Digital Marketing
Kaplan is an Equal Opportunity Employer
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Job Title
Director, Digital Marketing
Job Description
Kaplan Higher and Professional Education is one of nation's leading and most innovative for profit institutions, well known by our flag ship university, Kaplan University. With a rich history of innovation and focus on positive student outcomes, Kaplan University continues to be a leader in the industry, rapidly expanding our strategic Integrative Marketing capabilities. To help achieve this strategic expansion, we are in a search for a Director, Digital Marketing.
Role Description
The Director, Digital Marketing for Kaplan Higher and Professional Education is a highly visible role within the marketing organization, reporting into the Vice President, Integrated Marketing. As a key leader in the Integrated Marketing function, this role requires close cross-collaboration across multiple business units, as well as cross functionally in the areas of Marketing, Admissions, Analytics, Operations and Finance. This role has overall responsibility for leading the strategy and execution of large-scale, segmented student prospecting and acquisition programs.
The Right Candidate
The right candidate is a proven data driven, hands on marketing leader, with the strategic acumen to strategically develop and tactically execute a wide range of Digital Marketing programs with excellence.
He/she will partner with the existing Integrated Marketing team and provide thought leadership to an evolving customer centric, Integrated Marketing approach across customer segments and marketing channels. A strong collaborator, he/she will be experienced in managing a portfolio of external agencies and partners in a thoughtful manner leveraging internal and external expertise while optimizing performance. In depth experience across the full range of digital marketing channels is essential, with particularly a strong background in paid media channels such as SEM, Display, Social and other forms of Programmatic media including Mobile. A demonstrable strong background in data driven performance optimization through testing is essential.
Primary
Responsibilities:
Leads the development of the Digital Marketing strategy and program execution across Kaplan Higher Education Group
Manages portfolio of agency partners in planning, execution and reporting on performance of digital marketing programs
Manages and develops a growing Digital Marketing team built around analytical rigor and excellence in execution
Partners with the Marketing Analytics team to drive a prioritized Test and Learn roadmap aimed at optimizing ROAS
Collaborates and works with Admissions and Operations to improve student acquisition and retention process from prospecting to acquisition
Works closely with Channel Marketing teams to ensure the Digital strategy and program execution is consistent with our evolving Integrated Marketing approach
Desired Education & Experience
8
years marketing digital marketing experience, 5
years leading digital marketing teams.
Hands on experience developing and executing digital marketing programs from the ground up
Experience managing both in house and agency teams to collaboratively drive performance strongly preferred
A high degree of analytical thinking, leveraging both quantitative and qualitative data to identify, prioritize and pursue opportunities comes naturally
In depth experience in SEM, Display, Contextual, Social and Programmatic marketing required. Experienced managing and scaling media budgets > $ 25M annually.
AdTech experience in SEM bid management, Retargeting, Attribution software highly desired.
Expert channel management and partner management skills
Strong analytical, mathematical skills, and forecasting/budgeting background
Ability to 'cut through the clutter' ability to identify which data is relevant to drive decision making, and use that data to succinctly make a persuasive argument
Comfortable working in a high performance environment, with ability to embrace and thrive in change
Ability to influence others and lead cross functional teams
Strong written communication and presentation skills
Experience in managing multiple, competing priorities, duties, and projects
Strong decision-making, organizational, planning, and problem-solving skills
BA in Business/Marketing/Finance or related degree required, MBA preferred
Location
Fort Lauderdale, FL, USA
Additional Locations
Employee Type
Employee
Working Hours Per Week
40
Job Functional Area
Digital Marketing
Kaplan is an Equal Opportunity Employer
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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